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PepsiCo Design & Innovation Alvalle Gazpacheria Event Consumer Experience
Alvalle Gazpacheria Event Consumer Experience is Silver Design Award winner in 2016 - 2017 Event and Happening Design Award Category.
Alvalle Gazpacheria Event Consumer Experience

It took the team 3 days to build a spectacle that would rival the colorful sailboats, other world-class sponsors and leave a lasting impression to everyone who came into contact with the brand. Conquering structural and food safety challenges, Alvalle was able to create a landmark, artistic environment that ensured visitors were intrigued to explore Alvalle’s chilled gazpacho straight from Spain and not turn their heads at cold tomato soup in a cup.

Alvalle Gazpacheria Event  Consumer Experience
PepsiCo Design & Innovation Alvalle Gazpacheria Event
PepsiCo Design & Innovation Consumer Experience
PepsiCo Design & Innovation design
PepsiCo Design & Innovation design
PepsiCo Design & Innovation

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. The main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by a unique commitment to sustainable growth by investing in a healthier future for people and the planet, which they believe also means a more successful future for PepsiCo. PepsiCo believes that creating powerful consumer experiences and connections through design is a key lever of growth.