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PepsiCo Design and Innovation Alvalle Gazpacheria Event Consumer Experience
Alvalle Gazpacheria Event Consumer Experience is Silver Design Award winner in 2016 - 2017 Event and Happening Design Award Category.
Alvalle Gazpacheria Event Consumer Experience

It took the team 3 days to build a spectacle that would rival the colorful sailboats, other world-class sponsors and leave a lasting impression to everyone who came into contact with the brand. Conquering structural and food safety challenges, Alvalle was able to create a landmark, artistic environment that ensured visitors were intrigued to explore Alvalle’s chilled gazpacho straight from Spain and not turn their heads at cold tomato soup in a cup.

Alvalle Gazpacheria Event  Consumer Experience
PepsiCo Design and Innovation Alvalle Gazpacheria Event
PepsiCo Design and Innovation Consumer Experience
PepsiCo Design and Innovation design
PepsiCo Design and Innovation design
PepsiCo Design and Innovation

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. The main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by a unique commitment to sustainable growth by investing in a healthier future for people and the planet, which they believe also means a more successful future for PepsiCo. PepsiCo believes that creating powerful consumer experiences and connections through design is a key lever of growth.