add_circle
playlist_add_check
photo_camera
contact_support
favorite
euro_symbol
shopping_cart
PepsiCo Design & Innovation Alvalle Gazpacheria Event Consumer Experience
Alvalle Gazpacheria Event Consumer Experience is Silver Design Award winner in 2016 - 2017 Event and Happening Design Award Category.
Alvalle Gazpacheria Event Consumer Experience

Alvalle, a packaged 100% natural gazpacho soup created from an Andalusian family recipe, had a mission: introduce the number one Spanish brand – along with the entire gazpacho category – to the U.S. market. It’s first stop, Chicago. Within the hustle, bustle and beauty of The America’s Cup Race, the skyscraper-filled skyline of Chicago carefully faded into the background after consumers immersed themselves into Alvalle’s creative, lively and gourmet experience.

Alvalle Gazpacheria Event  Consumer Experience
PepsiCo Design & Innovation Alvalle Gazpacheria Event
PepsiCo Design & Innovation Consumer Experience
PepsiCo Design & Innovation design
PepsiCo Design & Innovation design