Alvalle Gazpacheria Event
Alvalle, a packaged 100% natural gazpacho soup created from an Andalusian family recipe, had a mission: introduce the number one Spanish brand – along with the entire gazpacho category – to the U.S. market. It’s first stop, Chicago. Within the hustle, bustle and beauty of The America’s Cup Race, the skyscraper-filled skyline of Chicago carefully faded into the background after consumers immersed themselves into Alvalle’s creative, lively and gourmet experience.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It took the team 3 days to build a spectacle that would rival the colorful sailboats, other world-class sponsors and leave a lasting impression to everyone who came into contact with the brand. Conquering structural and food safety challenges, Alvalle was able to create a landmark, artistic environment that ensured visitors were intrigued to explore Alvalle’s chilled gazpacho straight from Spain and not turn their heads at cold tomato soup in a cup.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
TEAM MEMBERS (1) :
PepsiCo Design & Innovation, Cadence Inc.
PepsiCo Design & Innovation, 2016.