Alvalle Gazpacheria Event Consumer Experience by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
Alvalle Gazpacheria Event

PRIMARY FUNCTION:
Consumer Experience

INSPIRATION:
Alvalle, a packaged 100% natural gazpacho soup created from an Andalusian family recipe, had a mission: introduce the number one Spanish brand – along with the entire gazpacho category – to the U.S. market. It’s first stop, Chicago. Within the hustle, bustle and beauty of The America’s Cup Race, the skyscraper-filled skyline of Chicago carefully faded into the background after consumers immersed themselves into Alvalle’s creative, lively and gourmet experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It took the team 3 days to build a spectacle that would rival the colorful sailboats, other world-class sponsors and leave a lasting impression to everyone who came into contact with the brand. Conquering structural and food safety challenges, Alvalle was able to create a landmark, artistic environment that ensured visitors were intrigued to explore Alvalle’s chilled gazpacho straight from Spain and not turn their heads at cold tomato soup in a cup.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2017-02-28 15:19:36

TEAM MEMBERS (1) :
PepsiCo Design & Innovation, Cadence Inc.

IMAGE CREDITS:
PepsiCo Design & Innovation, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Alvalle Gazpacheria Event Consumer Experience by Pepsico Design & Innovation is a Nominee in Event and Happening Design Category.

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AWARD DETAILS

Alvalle Gazpacheria Event Consumer Experience by Pepsico Design & Innovation is Winner in Event and Happening Design Category, 2016 - 2017.



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