Alvalle Gazpacheria Event Consumer Experience by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Alvalle Gazpacheria Event PRIMARY FUNCTION: Consumer Experience INSPIRATION: Alvalle, a packaged 100% natural gazpacho soup created from an Andalusian family recipe, had a mission: introduce the number one Spanish brand – along with the entire gazpacho category – to the U.S. market. It’s first stop, Chicago. Within the hustle, bustle and beauty of The America’s Cup Race, the skyscraper-filled skyline of Chicago carefully faded into the background after consumers immersed themselves into Alvalle’s creative, lively and gourmet experience. UNIQUE PROPERTIES / PROJECT DESCRIPTION: It took the team 3 days to build a spectacle that would rival the colorful sailboats, other world-class sponsors and leave a lasting impression to everyone who came into contact with the brand. Conquering structural and food safety challenges, Alvalle was able to create a landmark, artistic environment that ensured visitors were intrigued to explore Alvalle’s chilled gazpacho straight from Spain and not turn their heads at cold tomato soup in a cup. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2017-02-28 15:19:36 TEAM MEMBERS (1) : PepsiCo Design & Innovation, Cadence Inc. IMAGE CREDITS: PepsiCo Design and Innovation, 2016. |
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| AWARD DETAILS | |
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Alvalle Gazpacheria Event Consumer Experience by Pepsico Design and Innovation is Winner in Event and Happening Design Category, 2016 - 2017.· Read the interview with designer PepsiCo Design and Innovation for design Alvalle Gazpacheria Event here.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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