The new PepsiCo Global Cooler Platform was developed as a modular approach to standardize the overall Cooler Visual Identity by utilizing shared components across various models and sizes. The dynamic and uplifting design language of this cooler platform elevates PepsiCo brands and the product portfolio. The extended canopy area on top and bottom increases the branding area and visibility in comparison to traditional coolers.

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. The main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by a unique commitment to sustainable growth by investing in a healthier future for people and the planet, which they believe also means a more successful future for PepsiCo. PepsiCo believes that creating powerful consumer experiences and connections through design is a key lever of growth.