PepsiCo Global Cooler
This cooler provides an engaging consumer experience across all touchpoints. The PepsiCo Global Cooler Platform also allows for branding flexibility through exchangeable and customizable options for the canopy, C.M.F, branding, and the handle. Aside from the new cooler design, PepsiCo also developed the capability to reclad existing coolers for a consistent look and feel across the range so it communicates a consistent visual identity for the Pepsi Global Cooler Platform.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The new PepsiCo Global Cooler Platform was developed as a modular approach to standardize the overall Cooler Visual Identity by utilizing shared components across various models and sizes. The dynamic and uplifting design language of this cooler platform elevates PepsiCo brands and the product portfolio. The extended canopy area on top and bottom increases the branding area and visibility in comparison to traditional coolers.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
TEAM MEMBERS (1) :
PepsiCo Design & Innovation, 2016.