PepsiCo Global Cooler Refrigerated Cooler by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: PepsiCo Global Cooler PRIMARY FUNCTION: Refrigerated Cooler INSPIRATION: This cooler provides an engaging consumer experience across all touchpoints. The PepsiCo Global Cooler Platform also allows for branding flexibility through exchangeable and customizable options for the canopy, C.M.F, branding, and the handle. Aside from the new cooler design, PepsiCo also developed the capability to reclad existing coolers for a consistent look and feel across the range so it communicates a consistent visual identity for the Pepsi Global Cooler Platform. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The new PepsiCo Global Cooler Platform was developed as a modular approach to standardize the overall Cooler Visual Identity by utilizing shared components across various models and sizes. The dynamic and uplifting design language of this cooler platform elevates PepsiCo brands and the product portfolio. The extended canopy area on top and bottom increases the branding area and visibility in comparison to traditional coolers. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Food, Beverage and Culinary Arts Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2017-02-28 14:44:29 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2016. |
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| AWARD DETAILS | |
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Pepsico Global Cooler Refrigerated Cooler by Pepsico Design and Innovation is Winner in Bakeware, Tableware, Drinkware and Cookware Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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