The bike design focus on user's lifestyle, the user can simply exchange the wheels to adjust for different activities. The bike is targeted for young professionals in urban lifestyles who ride the bike for commute, leisure, and exercises. The Bike features pressure fit system for interchangeable wheel, makes the exchanging process to be quick and intuitive.

The Industrial Design area at Purdue has about 100 students in the program. They offer both an undergraduate and a graduate program in ID. The undergraduate degree is a professional program with intensive course work to prepare students for professional design positions. Purdue is unique in that it combines the professional degree with strong liberal arts education. This combination of liberal arts and professional design studies prepares students for strong leadership roles as industrial designers.