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PepsiCo Design & Innovation PEPCity 2016 Visual Identity
PEPCity 2016 Visual Identity is Golden Design Award winner in 2016 - 2017 Graphics and Visual Communication Design Award Category.
PEPCity 2016 Visual Identity

Bold, diagonally-sliced type and dimensional gold coloring all work together to celebrate the dynamic energy and excitement that fans bring to the two biggest football events in the world. Key PepsiCo brands were also added to the PepCity logo lock-up for the Champions League Final. The result is a contemporary and elevated mark that lends voice to the unique character of the PepCity experience.

PEPCity 2016 Visual Identity
PepsiCo Design & Innovation PEPCity 2016
PepsiCo Design & Innovation Visual Identity
PepsiCo Design & Innovation design
PepsiCo Design & Innovation design