PEPCity 2016 Visual Identity by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
PEPCity 2016

PRIMARY FUNCTION:
Visual Identity

INSPIRATION:
Bold, diagonally-sliced type and dimensional gold coloring all work together to celebrate the dynamic energy and excitement that fans bring to the two biggest football events in the world. Key PepsiCo brands were also added to the PepCity logo lock-up for the Champions League Final. The result is a contemporary and elevated mark that lends voice to the unique character of the PepCity experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The PepCity 2016 logo was created as the identity for PepsiCo’s top-tier customer hospitality program during the week of the Big Game in San Francisco and the UEFA Champions League Final in Milan.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2017-02-27 20:36:10

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design & Innovation, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Pepcity 2016 Visual Identity by Pepsico Design & Innovation is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Pepcity 2016 Visual Identity by Pepsico Design & Innovation is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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