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PepsiCo Design & Innovation Pepsi x Italian Design Icons Can graphics
Pepsi x Italian Design Icons Can graphics is Silver Design Award winner in 2016 - 2017 Packaging Design Award Category.
Pepsi x Italian Design Icons Can graphics

This series was inspired by the country’s rich heritage in food, art and culture. One can features the beloved regional cuisine of pasta, another dons iconic hand gestures with a twist of pop, and the last features famous Italian landmarks and the timeless tradition of collecting souvenirs. While each can represents three different aspects of Italian life, in all they pay homage to a diverse country connected by one people.

Pepsi x Italian Design Icons Can graphics
PepsiCo Design & Innovation Pepsi x Italian Design Icons
PepsiCo Design & Innovation Can graphics