Pepsi x Italian Design Icons
This series was inspired by the country’s rich heritage in food, art and culture. One can features the beloved regional cuisine of pasta, another dons iconic hand gestures with a twist of pop, and the last features famous Italian landmarks and the timeless tradition of collecting souvenirs. While each can represents three different aspects of Italian life, in all they pay homage to a diverse country connected by one people.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Created as a series of three cans embodying the spirit of a nation, Pepsi x Italian Design Icons celebrates Italy’s culture and the determination to enjoy life to its fullest.
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PepsiCo Design & Innovation, 2016.