A unique design that unites spatial design and identity. It started with a plan to renovate a former coin-laundry into a co-sharing office specific to creators. The concept being; simple and minimal yet practical interior, and using green (plants) and off-gray (concrete) in a practical manner. Next was the naming of this space. The fact that it was a former coin-laundry and that designers clean various complicated problems in life, the name this office was decided on, Laundry.

Taiki Kato believes that the foundation of a design is the attitude one faces toward the design itself, and that a good design is created from that attitude. He feels it’s most important that both function and information coexist in a good design when creating one. Other important factors for him are whether it’s simple and clean, whether the brand concept is expressing its colour and form in the logo, whether the design is conformed with the appropriate size for its use, and lastly, recently whether it is online friendly or not. If there is a need for advertisement, it is important to create a design that will work when the concept is realized onto a sales promotion tool. He and his fellow workers excel in creating a consistent branding and the design system from the core brand identity to PR plans.

Laundry started as a co-sharing office specific for designers and people in the creative industry. It was built to optimize the working atmosphere of the creators with the concept being, simple and minimal yet practical interior, and using green (plants) and off-gray (concrete) in a practical manner. The name Laundry was given due to its former venue, a coin-laundry.