When it comes to grabbing the attention of customers, nothing beats a shareable, livable, one-of-a-kind experience. The need for a strong brand-customer connection has never been more prevalent, and what better way to connect than in-person? COORDINATION ASIA joined forces with Nike to create the NIKE+ RUN CLUB on Huaihai, a pair of stealth hubs operating as a pop-up gym outside of department store Lane Crawford in Shanghai’s Times Square.

COORDINATION ASIA is an award-winning agency for architecture and interior design, specializing in creating dynamic and bold environments for museums, exhibitions, retail spaces and hospitality services. Our constant search for innovative ideas and extraordinary design solutions is what sets us apart.