This brand (Pan To Kome) was created to connect Europe and Japan by promoting Japanese crafts and craftsmen to people of Europe. I incorporated the brand concept "to connect" using the symbol "plus" in a graphical way, binding "Pan" (Europe, meaning bread) and "Kome" (Japan, meaning rice). Instead of making the users read the letters, I came up with a motif that simply portrays the message. The outside frame describes a dish, which also expresses the concept; a platform that connects people.

Taiki Kato believes that the foundation of a design is the attitude one faces toward the design itself, and that a good design is created from that attitude. He feels it’s most important that both function and information coexist in a good design when creating one. Other important factors for him are whether it’s simple and clean, whether the brand concept is expressing its colour and form in the logo, whether the design is conformed with the appropriate size for its use, and lastly, recently whether it is online friendly or not. If there is a need for advertisement, it is important to create a design that will work when the concept is realized onto a sales promotion tool. He and his fellow workers excel in creating a consistent branding and the design system from the core brand identity to PR plans.

Pan to kome is an online platform that features Japanese craftsman and their products, operated from Germany. The main purpose of this site is to showcase contents that tell a story about the craftsman’s life, tradition, culture, history, and his/her skills; all told through his/her eyes. This way, the users will gain interest in the person, culture, and country behind the craft itself, which in the end will be connecting Europe and Japan. The artists that will be featured are persons who take pride in beautiful, hand-made objects for everyday use.