Innovator Branding Tool by Taiki Kato

Home > Winners > #55399


DESIGN DETAILS
DESIGN NAME:
Innovator

PRIMARY FUNCTION:
Branding Tool

INSPIRATION:
The most important aspect of this project was to communicate the prominence of the craftsmen and their fine crafts. My inspiration came from the fruitful climate of Japan and the ancient form of Japanese Kanji characters.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This brand (Pan To Kome) was created to connect Europe and Japan by promoting Japanese crafts and craftsmen to people of Europe. I incorporated the brand concept "to connect" using the symbol "plus" in a graphical way, binding "Pan" (Europe, meaning bread) and "Kome" (Japan, meaning rice). Instead of making the users read the letters, I came up with a motif that simply portrays the message. The outside frame describes a dish, which also expresses the concept; a platform that connects people.

OPERATION / FLOW / INTERACTION:
Pan To Kome has two missions: to inform Japanese crafts to Europe, and to spread Japanese techniques from Japan to Europe. This logo also brings a different brand experience (UX) for both parties. For Europeans, they will perceive a sense of Japan from the logo, and for the Japanese, they will feel a sense of affinity from the certain aspects of the Japanese character found in the logo. This logo will be used for an online shop, and in the near future for a retail shops.

PROJECT DURATION AND LOCATION:
The project started in March 2016 and completed in July 2016, in Tokyo.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
I wrote all the letters involved in the design with every tool such as pencil, brush, and flat brush (used for Japanese paintings) and sought for anything in common with the alphabet and the Japanese character.

SPECIFICATIONS / TECHNICAL PROPERTIES:
I studied what vibrant characteristics from the Japanese character such as Tome, Hane, and Harai can be applied and fused with the alphabet and created a design/typography that worked. A design/typography that unites both characteristics of the two languages.

TAGS:
Branding, Branding Tool, Visual Identity, Brand Identity, Logo, Stationery, Ceramics

RESEARCH ABSTRACT:
I researched and studied all kinds of history of Japanese characters, as well as the strength and form of ancient characters. My research also extended to interviewing actual craftsmen about how to create exquisite crafts. As a result I avoided using simple and obvious expressions of Japan and was able to include both the craftsmen’s technology and spirits into the logo and to base the branding upon the climate and history of Japan.

CHALLENGE:
The hardest part of the research was uniting the modern and traditional aspect of Japan and finding a good balance. Another challenge was setting a primary color. Our initial color included black, but it was perceived a certain image in a European country that we did not expect.

ADDED DATE:
2017-02-27 07:03:03

TEAM MEMBERS (2) :
Creative Producer: Masaki Hoshiyama and Bilingual Manager: Sayaka Ito

IMAGE CREDITS:
Image #1: Photographer Taiki Kato, Innovator, 2016
Image #2: Photographer Taiki Kato, Innovator, 2016
Image #3: Photographer Taiki Kato, Innovator, 2016
Image #4: Photographer Taiki Kato, Innovator, 2016
Image #5: Photographer Taiki Kato, Innovator, 2016

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Pan to Kome

PROFILE:
Pan to kome is an online platform that features Japanese craftsman and their products, operated from Germany. The main purpose of this site is to showcase contents that tell a story about the craftsman’s life, tradition, culture, history, and his/her skills; all told through his/her eyes. This way, the users will gain interest in the person, culture, and country behind the craft itself, which in the end will be connecting Europe and Japan. The artists that will be featured are persons who take pride in beautiful, hand-made objects for everyday use.

NOMINATION DETAILS

Innovator Branding Tool by Taiki Kato is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Taiki Kato when results are announced.
AWARD DETAILS

Innovator Branding Tool by Taiki Kato is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



· Press Members: Login or Register to request an exclusive interview with Taiki Kato.

· Click here to register inorder to view the profile and other works by Taiki Kato.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |