This conceptual bar is situated in valley of mt. Jiri. I wanted to arouse positive impressions about the product(liquor) to visitors by showing two harmonies in the design. 1)Modern and Tradition: Modern bar is filled with traditional objet like Korean lightings. Visualizing coexistence of past and present. 2)Nature and Architecture: The building's shape and color resembles the mountain to blend in to the nature. Also big windows are intended to capture the panoramic view of the mountain.

This company is based on Goroshe(sap from tree) producing business in Jiri mountain. Three generations has been working on making Goroshe sap products and selling. They have passion to climb up 1400m of snowy mountain, to extract sap from Goroshe tree to get beneficial mineral added water. They have made factory for Korean liqour produce and have tecniques related to it. Their idea is to reinforce Goroshe products by making it in to liqours.