This is a bottled water product sold only on an e-commerce site.Thirty bottles which have 6 different types of design are assorted in a box. We made the water itself the protagonist of the design. One side of the bottle has the small product title only,so that the patterns of the back are seen through the “refraction of water”. The patterns look differently according to the angle.Such effect increases the presence of natural water itself and the water looks more delicious through the bottle.

Born in Japan in 1972, started working as a designer in charge of packaging design, CI/VI, etc. at a general production company. Later, took charge of corporate and product advertisements for major companies. After gaining experience in package design, CI, and planning and production of advertisements, currently working to offer ideal designs from a branding communication perspective. By reconsidering essential values and adopting viewpoints in line with the era, the circle of empathy expands flexibly, delivering modest happiness to people. Aiming to create not only the value of the goods, but also the value of relationships by taking advantage of many experiences in branding communication, and participating in a variety of projects in areas such as beverages, food, cosmetics, art, and science.

Since our establishment in 1907, Kirin has continually risen to the challenge of creating a variety of new value propositions, always placing its consumers and quality first. By applying inventive ideas and innovations to all kinds of beverages, including beer, wine and tea, we consistently enrich the quality of our consumers' lives. This has always been, and will continue to be, our mission.