The casing of the millisecond metal tape measure and fiber measure is manufactured by milling aluminum ingots with the utmost precision. The two-sided body boasts shell-like indentations on both sides. This offers the user greater comfort as the fingers lie neatly in the indentations. The designer’s objective was not only to consider the shape of the measuring tape as an object, but also to consider how it might be both used as a tool and carried.

The MiLLiSECOND is 1second block of the 1000 minutes, that means "a moment". In a moment, the value to be appealing and in a moment, the product to be appealing. In life, it is a brand that we wish we do would like to offer you "a moment"