In the final design copper was introduced as a link to the barrel the brewers sit around at work when talking about hops and flavours. A raised varnish of a rough handprint was applied on to the copper so each bottle feels like the drinker is shaking hands with the old brewer himself. Copper also links to the tradition and craft of beer making. The second vibrant colour palette of the branding was used to illustrate the exciting flavours and combinations the range launched. The final design has modernity, craft, confidence and standout.
At Springetts we help our clients create and grow their brands through incisive strategic thinking and distinctive, engaging design solutions. The projects may vary in size and scope but our principles, and how we apply them, remain constant. What drives our thinking and enthusiasm on every project is a passion for making a positive difference to a brand’s success. Understanding our clients’ businesses and getting under the skin of consumers always provide us with the greatest insight into how a brand should communicate in a uniquely differentiated, impactful and engaging way.
Twickenham Fine Ales is London’s oldest micro-brewery. Founded by Steve Brown in 2004, Twickenham has been at the forefront of the resurgence of breweries in London. Using global hops from a early stage, and only the purest of ingredients, Twickenham produces a fine range of well hopped, award winning beers. Twickenham now brews 20 beers a year – 4 regulars, 4 seasonals and 12 monthly specials – and they can be found across London and some surrounding areas. Our products have now been bottled too. The increased capacity of the brewery now means enough can be produced to allow bottling too and, so far, Naked Ladies, Sundancer, Grandstand, Redhead and Honey Dark have been bottled. There is also our new brand - Old Hands Twickenham also brews Kew Garden’s Golden Ale & Kew Honey Dark, for Kew Gardens and Kew Steam Ale, for the London Water and Steam Museum, which can be bought in bottles at the respective venues.