Old Hands Beer packaging by Springetts Brand Design

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DESIGN DETAILS
DESIGN NAME:
Old Hands

PRIMARY FUNCTION:
Beer packaging

INSPIRATION:
The team spent a lot of time at the Twickenham brewery getting to understand the process of creating craft beers. What impressed them most was the skill and knowledge of the brewers at TFA – they were not fresh out of the city accountants following a dream to launch a beer, they were older, wiser, with a real passion for the craft of what makes a great beer. They had the certificates to prove it. The creative idea came from the clear obvious advantage that ‘it takes old hands to make new brews'.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The use of copper came from the barrel the brewers sit around in the brewery talking about hops and flavours. A raised varnish of a rough handprint was printed onto the copper so each bottle felt like you were shaking hands with the old brewer himself. The copper colour was a link to the tradition and craft of beer making. The second vibrant colour palette was created to illustrate the exciting new flavours and combinations in the range. The final design had modernity, craft, confidence and standout.

OPERATION / FLOW / INTERACTION:
The bold colours and the unusual flavour combinations encourage younger consumers to try the new range.

PROJECT DURATION AND LOCATION:
The project was started and completed in 2016, in London.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass bottles

SPECIFICATIONS / TECHNICAL PROPERTIES:
300ml brown glass bottles

TAGS:
Beer, craft, brand, ales, Twickenham Fine Ales, Springetts, old hands, new brews

RESEARCH ABSTRACT:
-

CHALLENGE:
The challenge was for the brand to open up a whole new market for TFA. As a result they are already seeing a far younger audience engaging with them than ever before and already opening up new distribution channels they could not engage with before with their existing ale range.

ADDED DATE:
2017-02-24 12:26:13

TEAM MEMBERS (1) :


IMAGE CREDITS:
Springetts Brand Design, 2016.

Visit the following page to learn more: http://www.springetts.co.uk/our-work/oldhands
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Twickenham Fine Ales

PROFILE:
Twickenham Fine Ales is London’s oldest micro-brewery. Founded by Steve Brown in 2004, Twickenham has been at the forefront of the resurgence of breweries in London. Using global hops from a early stage, and only the purest of ingredients, Twickenham produces a fine range of well hopped, award winning beers. Twickenham now brews 20 beers a year – 4 regulars, 4 seasonals and 12 monthly specials – and they can be found across London and some surrounding areas. Our products have now been bottled too. The increased capacity of the brewery now means enough can be produced to allow bottling too and, so far, Naked Ladies, Sundancer, Grandstand, Redhead and Honey Dark have been bottled. There is also our new brand - Old Hands Twickenham also brews Kew Garden’s Golden Ale & Kew Honey Dark, for Kew Gardens and Kew Steam Ale, for the London Water and Steam Museum, which can be bought in bottles at the respective venues.

NOMINATION DETAILS

Old Hands Beer Packaging by Springetts Brand Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

Old Hands Beer Packaging by Springetts Brand Design is Winner in Packaging Design Category, 2016 - 2017.



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