Smile is a simple business card holder with an interactive function. It is not just a regular holder for your business cards, but also an icebreaker, a fun conversation starter with a plain yet practical design. Pulling the band makes the cards automatically pop out, and the holder is closed again by putting the cards back in. The mechanism is simple yet convenient in its ease of use. The holder is made of durable recycled leather, and is available in several colors.

Ari Korolainen is a Finnish architect and designer who was one of the first designers who used recycled materials in his designs. 1985 he started to make cases and stationery products of recycled cardboard. Today he also uses recycled leather commonly in his designs. Good design and environmentally friendly materials can be seen in his Private Case stationery collection. Now, 30 years later, Private Case is a large collection of stationery products and Korolainen is known as Mr Private Case. Furniture design is his another ambition.

Private Case company is est.in 1985 when Ari Korolainen, architect and industrial designer, started to manufacture his own briefcases made of recycled cardboard. The good acceptance in the market and their fabulous design, which has been recognized by numerous awards, have made Private Case Oy one of the leading, manufacturers of environmentally friendly stationery products in the international market.