Business card holder
The product was originally targeted at our Japanese customers, to whom business cards are very essential. That is where the idea for the product came from. I wanted to turn a formal product into something attractive and fun, with an element of surprise to it.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Smile is a simple yet smart business card holder made of recycled leather. When you pull the band, the cards pop out and greet you with a small message or a company logo. It is a fun icebreaker and gives a positive impression of the user. In a meeting it is an interactive conversation starter that is sure to bring a smile on the other's face.
The holder is closed again by simply pressing the cards back in. The design is plain and simple, while the function is unique and surprising.
OPERATION / FLOW / INTERACTION:
The holder is opened and closed with a snap fastener. Pulling the band makes the cards pop up, so you can reach them easily. This simple mechanism is convenient and unique, and will certainly give a positive first impression. The holder is easy to close by simply pushing the cards back in.
PROJECT DURATION AND LOCATION:
The first version of the product was designed in 2012 in Lahti, Finland. The design was further improved, and the final product was done in 2014.
PRODUCTION / REALIZATION TECHNOLOGY:
The holder is made of durable recycled leather. It is available in several colors from black and white to bright colors.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions: 60 mm x 10 mm x 93 mm
business card holder, recycled leather, holder, case, simple, surprising, interactive
The product and its operation was tested on many people from around the world, and the reception was always positive.
The most challenging part was to come up with a very simple yet practical operation while keeping the design minimalistic. In such a small product the rule Less is more is crucial.
TEAM MEMBERS (1) :
Image #1: Photographer Teemu Töyrylä, 2012
Image #2: Photographer Teemu Töyrylä, 2012
Image #3: Photographer Teemu Töyrylä, 2017