Smile Business card holder by Ari Korolainen

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DESIGN DETAILS
DESIGN NAME:
Smile

PRIMARY FUNCTION:
Business card holder

INSPIRATION:
The product was originally targeted at our Japanese customers, to whom business cards are very essential. That is where the idea for the product came from. I wanted to turn a formal product into something attractive and fun, with an element of surprise to it.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Smile is a simple yet smart business card holder made of recycled leather. When you pull the band, the cards pop out and greet you with a small message or a company logo. It is a fun icebreaker and gives a positive impression of the user. In a meeting it is an interactive conversation starter that is sure to bring a smile on the other's face. The holder is closed again by simply pressing the cards back in. The design is plain and simple, while the function is unique and surprising.

OPERATION / FLOW / INTERACTION:
The holder is opened and closed with a snap fastener. Pulling the band makes the cards pop up, so you can reach them easily. This simple mechanism is convenient and unique, and will certainly give a positive first impression. The holder is easy to close by simply pushing the cards back in.

PROJECT DURATION AND LOCATION:
The first version of the product was designed in 2012 in Lahti, Finland. The design was further improved, and the final product was done in 2014.

PRODUCTION / REALIZATION TECHNOLOGY:
The holder is made of durable recycled leather. It is available in several colors from black and white to bright colors.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions: 60 mm x 10 mm x 93 mm

TAGS:
business card holder, recycled leather, holder, case, simple, surprising, interactive

RESEARCH ABSTRACT:
The product and its operation was tested on many people from around the world, and the reception was always positive.

CHALLENGE:
The most challenging part was to come up with a very simple yet practical operation while keeping the design minimalistic. In such a small product the rule Less is more is crucial.

ADDED DATE:
2017-02-24 07:36:15

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1: Photographer Teemu Töyrylä, 2012
Image #2: Photographer Teemu Töyrylä, 2012
Image #3: Photographer Teemu Töyrylä, 2017

Visit the following page to learn more: http://www.privatecase.fi
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Private Case

PROFILE:
Private Case company is est.in 1985 when Ari Korolainen, architect and industrial designer, started to manufacture his own briefcases made of recycled cardboard. The good acceptance in the market and their fabulous design, which has been recognized by numerous awards, have made Private Case Oy one of the leading, manufacturers of environmentally friendly stationery products in the international market.

NOMINATION DETAILS

Smile Business Card Holder by Ari Korolainen is a Nominee in Fashion and Travel Accessories Design Category.

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AWARD DETAILS

Smile Business Card Holder by Ari Korolainen is Winner in Fashion and Travel Accessories Design Category, 2016 - 2017.



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