Artificial Realities, an exhibition of established and emerging artists, marks the 25th year since the inauguration of the East Wing Biennial. The exhibition identity, commissioned by the Courtauld Institute of Art (London) aimed to capture the essence of the artists exhibiting as well as the surroundings in which it was set. The identity graphically utilises the architectural elements of Somerset House merging with intricate graphic grids to create intrigue and uncertainty; this combined with clever use of typography and simple, yet bold colour scheme help evoke a strong exhibition identity.

Having always had a creative background Alex only realised the power of design whilst studying his Foundation in Art & Design. Moving to London when he was 18 he quickly learned that design was where his passions lay. Not long graduated Alex now co-runs a design studio in East London, aptly named Studio East as well as freelancing for the Design Museum, supporting the Childhood Trust as a volunteer Designer and working for local and international clients as a freelancer.

The Courtauld Institute of Art, commonly referred to as The Courtauld, is a self-governing college of the University of London specialising in the study of the history of art and conservation. It is among the most prestigious institutions in the world for these disciplines and is widely known for the disproportionate number of directors of major museums drawn from its small body of alumni.