Design is…, project started with an exhibition during São Paulo Design Week 2016, the largest design festival in Latin America. A limited, numbered edition of the book with the same title was created in celebration of the fifth anniversary of the festival and officially released last November. Two hundred creators and creatures from the universe of Brazilian design, including curators, critics, journalists, entrepreneurs, executives, entity leaders, cultural agitators and, of course, designers, coined their own definition of what design is or can be, a very rich collection of ideas.

Design for premium market - Brazilian ideas for global challenges. Merchan-Design is a creative studio where art and technical skills are put in the service of corporate universe through branding, promotional design, identity, packaging, publishing and communication. Last year the company started working with product design including furniture and jewelry design. Brazil 55 (11) 30644601 marcelo@merchan-design.com.br