Shallot is the visual identity designed by X1000 studio for the CFDG Young Director Support Program, including logo, posters and extended design. The designers use the first impression of shallot to show vitality, as a symbol of young, life, growth and the vigorousness of these young directors. Moreover, shallot has the flavor of spicy, symbolizing the brave spirit of young people in trying new things. Contrasting from other film awards often using gold and black, this visual identity uses green and white, the designs trying to create a very different look from common impression.

CFDG Young Director Support Program, under the direction of The State Administration of Press,Publication,Radio,Film and Television of the People's Republic of China, is hold by China Film Directors’ Guild, gathering a great number of films of high quality and professionals in the field to offer systematic and professional guidance for young directors. High-quality projects can be admitted into the venture capital investment platform of the support program for their financing. Meanwhile, the high-quality projects have a chance to receive governmental rewarding bonus. The support program will promote the film projects of young directors successfully entering the market.