Shallot Event Promotion by Zhu Sha |
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| DESIGN NAME: Shallot PRIMARY FUNCTION: Event Promotion INSPIRATION: The image of shallot reveals the impression of vitality. It’s the synonym of Young, Newborn and Vigorous in Chinese. Meanwhile, Shallot has the flavor of spicy, symbolizing the brave spirit of the young directors. Hand, touching the third dimension, by interacting, pushing, backing, protecting, and supporting everyone’s achievement can be so well felt . We use this visualization to deliver a concept that the help from CFDG to the young directors is real, direct and powerful. About the details, we choose a gray color and film grain texture background as the main impression which may better relate to the event's topic. UNIQUE PROPERTIES / PROJECT DESCRIPTION: CFDG Young Director Support Program, under the direction of The State Admin- istration of Press,Publication,Ra OPERATION / FLOW / INTERACTION: The first draft is an image of leek and the second is a spring onion. After further communication with the holder, we find we still need to convey the integrate concept of shallot in Chinese. Thus we change the basic image into shallot in the end. PROJECT DURATION AND LOCATION: The CFDG project starred in December in Beijing China. The project contains the film fest, venture capital investment ceremony and web part. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: In kind shooting, freehand sketching, vector painting. SPECIFICATIONS / TECHNICAL PROPERTIES: Post size is 297mm x 420mm. TAGS: branding, film, festival, shallot, poster, hand, vi, director, movie. RESEARCH ABSTRACT: As the director Shaohong Li introduce, we're glad to be in charge of the CFDG visual design. We see many filmfests choose an animal image as the visual symbol. And they usually use gold and black in color. So for this time, we think we may choose some elements fresh new and remarkable. CHALLENGE: How to deliver a strong and effective concept for this project, at the same time make it better identified is the hardest part in the design progress. The result which as you see is the solution we finally provided. ADDED DATE: 2017-02-17 02:20:04 TEAM MEMBERS (1) : Sha Zhu, Zifei Li, Xiao Ren. IMAGE CREDITS: Zhu Sha, 2016. |
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NAME: CFDG Young Director Support Program PROFILE: CFDG Young Director Support Program, under the direction of The State Administration of Press,Publication,Radio,Film and Television of the People's Republic of China, is hold by China Film Directors’ Guild, gathering a great number of films of high quality and professionals in the field to offer systematic and professional guidance for young directors. High-quality projects can be admitted into the venture capital investment platform of the support program for their financing. Meanwhile, the high-quality projects have a chance to receive governmental rewarding bonus. The support program will promote the film projects of young directors successfully entering the market. |
| AWARD DETAILS | |
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Shallot Event Promotion by Zhu Sha is Winner in Graphics, Illustration and Visual Communication Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Zhu Sha. · Click here to register inorder to view the profile and other works by Zhu Sha. |
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