The art design and commercial design of the organic combination of our professional advantage to maximize the use of ideas in the design, with personalized personalized ideas to enhance the customer's brand image and value. To achieve good corporate identity and the impression in the consumer and the audience, and produce buying behavior.

The overall style of positioning is young, youthful wine, in the logo design first from the brand name to start, "Purple Bull" has a leading, superior product meaning, represents the enterprise has a first-class products and rapid development momentum, People for the "cattle" is simple and honest impression, a symbol of the enterprises adhere to the honesty and credit quality and development concept. Second, the design for the cattle is a bullish display form, not only represents the enterprise has a strong development strength, but also shows that the enterprise products have a full development of passion. Finally, the logo has a similar liquid and similar gas design, and the product of the liquid form echoes, but also reflects the relaxed and relaxed feeling, in line with the style of the brand positioning.