Do the most sales of the design Corporate Identity by Si Hu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Do the most sales of the design PRIMARY FUNCTION: Corporate Identity INSPIRATION: Logo design came up with the name of the brand "Ziniu Yipin". "Ziniu"mea UNIQUE PROPERTIES / PROJECT DESCRIPTION: The logo is designed for a Chinese spirits company whose target customers are 20 to 35 years old adults. In China, most target customers of Chinese spirits are set as middle-aged men, therefore, the logo design style is more serious. Unlike others, the product image of Ziniu Yipin was designed as a bull. It breaks the common image of Chinese spirits brand and shows that the image could be younger and full of vital energy. OPERATION / FLOW / INTERACTION: The logo matches the brand name perfectly which it’s easy for customers to remember. The combination of bull’s horn and tail shows the sense of flow of Chinese spirits. In Chinese culture, bull represents honest and reliable which is meet the ideal image of the company. For the colour, gradient ramp was chosen to create the illusion of space to customers. Different colours can be applied on the logo based on the requirement of production operation. PROJECT DURATION AND LOCATION: The project started in May 2016 in Tianjin and finished in December 2016 in Tianjin. |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: 65 mm x 35 mm x 125 mm TAGS: Logo, Alcohol product, Drink, Branding, Product packaging, Advertising, Marketing RESEARCH ABSTRACT: In China, most logo design of Chinese spirits are inspired from the place of origin, ingredient like broomcorn, and historical background. The price is relatively high and target customers are set as middle-aged men, therefore, the design style is decorous, serious and has historical feeling. However, unlike those design style, the logo of Ziniu Yipin was designed as an animal—bull. Based on the analysis of target customers, the similarity of 20-35 adults are lilkely to be passionate and full of energy and never afraid of facing adversity. The image of bull represents the spirit appropriately. CHALLENGE: The obstacles are how to identify the logo in the first sight as an alcohol brand instead of other industry and how to combine bull and Chinese spirits together. Our solution is to combine bull’s horn and tail to show the sense of flow of Chinese spirits which seems like the evaporation process. Instead of using toneless homochromy, gradient ramp was chosen to balance the visual effect, makes logo more solid. ADDED DATE: 2017-02-09 08:16:11 TEAM MEMBERS (4) : Designer: Jie Liu, Designer: Yueshi Jin, Product Manager: Si Hu and IMAGE CREDITS: Image #1: Design Director Jie Liu, Ziniu Yipin logo, 2016 Image #2: Design Director Jie Liu, Ziniu Yipin logo series, 2016 Image #3: Design Director Jie Liu, Ziniu Yipin packaging , 2016 Image #4: Design Director Jie Liu, Ziniu Yipin packaging, 2016 Image #5: Design Director Jie Liu, Ziniu Yipin spring festival packaging, 2016 |
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NAME: 三人形思企业形象策划（天津）有限公司 PROFILE: The overall style of positioning is young, youthful wine, in the logo design first from the brand name to start, "Purple Bull" has a leading, superior product meaning, represents the enterprise has a first-class products and rapid development momentum, People for the "cattle" is simple and honest impression, a symbol of the enterprises adhere to the honesty and credit quality and development concept. Second, the design for the cattle is a bullish display form, not only represents the enterprise has a strong development strength, but also shows that the enterprise products have a full development of passion. Finally, the logo has a similar liquid and similar gas design, and the product of the liquid form echoes, but also reflects the relaxed and relaxed feeling, in line with the style of the brand positioning. |
| AWARD DETAILS | |
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Do The Most Sales of The Design Corporate Identity by Si Hu is Winner in Graphics, Illustration and Visual Communication Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Si Hu. · Click here to register inorder to view the profile and other works by Si Hu. |
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