A simple hypothesis about changing chair's form inspires an idea of provoking human activity: by turning chair's two dimensional back into three dimension, the Broccoli becomes a chair with no front or back, left or right. As a result, the ways of interaction between people and chair have been expanded, more possibilities of action encourages people to use the Broccoli variously.

Jie Luo is the Chinese who was born in a traditional Chinese family, and He's also the people who was cultivated by the international atmosphere. Jie was the student who learnt and trained industrial design in school, and He's also the profession who worked and practiced as a designer in architecture company. Jie is the person with strong sense of style and knowing what he like or not, and He's also the person who keeps open mind to suggestions which will bring his work and him to perfection. Jie holds the idea of changing people's life, and he's on the journey of achieving that little by little.

Jay Made is born in China, it rooted in the field of industrial design, and grew under the influence of architecture and landscape design. It is on the mission of creating positive impact on the world through crossover mind and outside-the-box thinking.