The task:To create a gift packaging design that would reflect the brand concept. Vodka "Onegin" – a symbol of the classics’ excellence brought into the twenty-first century - is a work of art blending masters and traditional values. It is the science and art of creating a perfect taste. Solution: To highlight the brand concept, a pattern in the style of sacred geometry has been created, which conceals the spelling of the brand "Onegin". This covers the external part of the package.

Sergey is graphic designer by nature, main profile - handcrafting, each project usually have step 1 -hand sketching, it is very important to understand brand, future form and perspectives. It can be very long period from brief to final realisation, but it will be the best decision for task. Major achievement - Vodka ONEGIN, first big project from concept to real product with full brand set - packaging, brandbook, video and print advertising.

Profile of studio - branding and alcohol product design. Main principe - using hands at first. Sketches are important starter for each project, which can open new horizons of idea. The Client: Simple Group - largest alcohol exporting company in Russia.