ONEGIN Gift pack
Project was inspired by mason's culture, Leonardo DaVinci graphic and mystery of Sacred Geometry, who was accompanied by the elite in the Golden Age in the 19th century Russia
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Vodka "Onegin" – a symbol of the classics’ excellence brought into the twenty-first century - is a work of art blending masters and traditional values. It is the science and art of creating a perfect taste.
To highlight the brand concept, a pattern in the style of sacred geometry has been created, which conceals the spelling of the brand "Onegin". This covers the external part of the package.
OPERATION / FLOW / INTERACTION:
Box opens like door.
PROJECT DURATION AND LOCATION:
The project started in June 2015 in Moscow and finished in April 2016.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Paper with different printing techniques
SPECIFICATIONS / TECHNICAL PROPERTIES:
365 mm x 112,5 mm x 112,5 mm
vodka, onegin, package, luxury, alcohol
Background of product is aristocratic society in XIX century in Russia. Onegin is a book hero, but he collect all main trends for those period. And as a hero of brand - he hiding some mystery in his character.
Hardest part was to create unique pattern, which will show mystery and power of Onegin's figure for Russian man.
TEAM MEMBERS (1) :
Photographer: Evgeniy Drobyshev