A collaboration work with an up-and-coming artist is used for the Nissan calendar every year and a papercut artist “Teppei Hayakawa” was appointed for the 2016 calendar. Paper is used to create two-dimensional papercuts. By contrast, a car is a three-dimensional objet. Merging two-dimensional and three-dimensional objects with creation of existing visual aspect was a creative challenge. The 2016 Nissan calendar provided a spatial aspect capturing mysterious time, as if we were seeing a fairy tale, with the elaborate and gentle papercut artwork acting in concert with the vehicles characteristi

Originally founded as Nippo in 1955, an advertising agency TBWA JAPAN merged with a creative/printing company E-GRAPHICS which has spun out from NISSAN MOTORS’ advertising division to create E-GRAPHICS COMMUNICATIONS. E-GRAPHICS COMMUNICATIONS is Full-service Advertising/Creative/Printing agency. Each part complementing each other with their experienced knowledge and skills to meet customers’ needs seamlessly from its planning to actual execution.

Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. Since 1999, Nissan has been part of the Renault–Nissan Alliance, a partnership between Nissan and French automaker Renault. As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Carlos Ghosn serves as CEO of both companies. Nissan Motor sells its cars under the Nissan, Infiniti, Datsun, and NISMO brands. Nissan was the sixth largest automaker in the world behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford in 2013. Taken together, the Renault–Nissan Alliance would be the world’s fourth largest automaker. Nissan is the leading Japanese brand in China, Russia and Mexico.