Nissan×Teppei Hayakawa 2016 Calendar by E-graphics communications

Home > Winners > #52846


DESIGN DETAILS
DESIGN NAME:
Nissan×Teppei Hayakawa

PRIMARY FUNCTION:
2016 Calendar

INSPIRATION:
・What chemical change would be brought about when a car, 3-dimentional object and 2-dimentional artwork (paper cutout) are combined? Seeking this new potential of expression which has never been done before was our original idea. ・“Paper cutout” for each month was handmade inspired by vehicle used for each month. And 3-dimentinal design was developed by importing the cutout to the computer to create a 3-deimentional perspective showing the coexistence.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
・A collaboration work with an up-and-coming artist is used for the Nissan calendar every year and a papercut artist “Teppei Hayakawa” was appointed for the 2016 calendar. ・Paper is used to create two-dimensional papercuts. By contrast, a car is a three-dimensional objet. Merging two-dimensional and three-dimensional objects with creation of existing visual aspect was a creative challenge. ・The 2016 Nissan calendar provided a spatial aspect capturing mysterious time, as if we were seeing a fairy tale, with the elaborate and gentle papercut artwork acting in concert with the vehicles characteristics.

OPERATION / FLOW / INTERACTION:
・In general, the calendars are used as greeting gifts when visiting the clients at the end of the year. This is also the case at NISSAN. In addition, these calendars are delivered by the salesmen to NISSAN car owners. NISSAN considers the calendar to be a powerful branding item as it becomes a communication tool that their customers will look at practically 365 days a year.

PROJECT DURATION AND LOCATION:
・The calendar is to be delivered to salesmen at NISSAN dealers, and then distributed by them to customers.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
・“Paper cutout” for each month is handmade inspired by vehicle used for each month. ・3-dimentional data of the cutout is developed and placed in 3D space on the computer together with a vehicle image created by using 3DCG, and the background data is combined as well. ・Intriguing perspective is created just like seeing a fairy story with two elements; exquisite paper cutout and vehicle’s characteristic, are responding each other. ・3DCG-created vehicle image is perfectly reproduced the physical car’s beauty and high-quality feeling by using background reflections and glare effectively.

SPECIFICATIONS / TECHNICAL PROPERTIES:
・When opening the calendar, a “car and paper cutout” visual is placed at the top and the calendar is placed at the bottom. Calendar dimensions: Width 345mm x Height 480mm. It starts from December of the previous year and ends in December of the current year, the total of 14 visuals. ・This brochure uses “FSC (Forest Stewardship Council) approved paper”, which is made from thinned wood.

TAGS:
E-graphics communications

RESEARCH ABSTRACT:
None

CHALLENGE:
・Paper cutout is a plain expression while vehicle is a 3-dimensional object. Blending 2-dimensional and 3-dimensional objects into one and creating an existing perspective for viewers were creative challenges. ・“Paper cutout” for each month is handmade inspired by vehicle used for each month. And 3-dimensional design was developed by importing the paper cutout to the computer. Computer-generated 3D illustration interweaved with paper cutout and vehicle. ・2016 Nissan calendar has intriguing perspective just like seeing a fairytale with artwork of exquisite paper cutout and vehicles characteristics responding to each other.

ADDED DATE:
2017-01-25 02:33:44

TEAM MEMBERS (1) :
Executive Creative Director: Tomohira Kodama, Creative Director: Yoshihiro Mimura, Art Director: Ryuta Hori, Copywriter: Nobuhiro Yamaguchi, Koji Yoshii and 3DCG: EGC D-PT/CG Creative

IMAGE CREDITS:
All image: Photographer: BA2, 3DCG: EGC D-PT/CG Creative

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Nissan Motor Co., Ltd.

PROFILE:
Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. Since 1999, Nissan has been part of the Renault–Nissan Alliance, a partnership between Nissan and French automaker Renault. As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Carlos Ghosn serves as CEO of both companies. Nissan Motor sells its cars under the Nissan, Infiniti, Datsun, and NISMO brands. Nissan was the sixth largest automaker in the world behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford in 2013. Taken together, the Renault–Nissan Alliance would be the world’s fourth largest automaker. Nissan is the leading Japanese brand in China, Russia and Mexico.

NOMINATION DETAILS

Nissan×teppei Hayakawa 2016 Calendar by E-Graphics Communications is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by E-graphics communications when results are announced.
AWARD DETAILS

Nissan×teppei Hayakawa 2016 Calendar by E-Graphics Communications is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



· Press Members: Login or Register to request an exclusive interview with E-graphics communications.

· Click here to register inorder to view the profile and other works by E-graphics communications.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |