This project was born from the need to create something eye-catching and colourful, but at the same time that communicates a strong concept. The project combines the conceptual and the design world with the result of a 5 colourful pieces' project. The idea behind it is that you can take the characteristics of an object or a thing and be like it. You can be whatever you like and you can become whoever you like. Some days you can be sweet but some days you need to be clear and sharp. So because it is universal, everybody can relate to this project.

Jenifer Blanco Monzón is a creative art director and set designer from Caracas, Venezuela. She is based in Montreal, Canada. Before arriving at Canada she lived for almost 7 years in Buenos Aires, Argentina where she has worked for 3 advertising agencies. Currently, she is at the creative social media department at Circus Mkt working for Netflix, Warner Bros. Pictures and Spotify developing strategic and creative campaigns. On the other hand, she is hosting Jessica Walsh's Ladies, Wine & Design Buenos Aires. Also, she recently became co-founder of Publicitarias.org, which is a community for advertising women with the purpose of champion each other and achieve gender equality in the industry. She considers herself as an enthusiastic, tenacious, active and flexible person, who enjoys to work with people and bend the rules a little. She is also a believer in doing what you love to make it right and always having side projects to make your creativity fly. Two of hers are a mural art project called "Roraima" and her creative Blog (Tumblr: I wanna work with Swiss Miss). Jenifer has been published in several typography and design sites and loves to collaborate with other creatives and artists. That is why she is always looking for ways to express her inner creative self!

Jen Blanco Design Studio is a place full of creativity where the search for inspiration and happiness never stops. The set design, art direction and photography are combined in almost every project, looking for the best ways to communicate an idea. Passion, enthusiasm and integrity are never going to lack on this Studio, so is fun and collaboration. Make play into work & work into play!