As a large scale public interest grand gathering, the logo of the first session of China (Shenzhen) Confucius Spring Feast is characterized with “春(spring)”, integrated with “孔子(Confucius)”, “子曰(Confucius says)”, and other Chinese characters, and modern and concise design techniques are adopted to express Chinese traditional visual cultural symbols of luckiness, grace, liberality, and completeness. The characteristic elements of the overhang eaves of Confucius Temple are extracted, used for the design of Chinese characters, and combined with Chinese traditional color hue, which highlight the whole unique cultural atmosphere and elegant quality of this grand gathering.