The embossed Nutella jar has been designed to be reused for food preservation once the cream has finished. A new format of the iconic shape of the Nutella jar suitable for food preservation, with significant benefits in terms of ecological sustainable life cycle. On the front, a raised glass imprint shows the logo with the company’s traditional image. The first ever Nutella jar designed and produced especially to be reused for food preservation.

Ferrero is an Italian manufacturer of branded chocolate and confectionery products and it is the third biggest chocolate producer and confectionery company in the world. It was founded in 1946 in Alba, Piedmont, Italy, by Pietro Ferrero, a confectioner and small-time pastry maker who laid the groundwork for Nutella and famously added hazelnut to save money on chocolate. The company saw a period of tremendous growth and success under Pietro's son Michele Ferrero, who in turn handed over the daily operations to his sons. The Ferrero Group worldwide includes 38 trading companies, 18 factories, approximately 21,500 employees and produces around 365,000 tonnes of Nutella each year. Ferrero International SA's headquarters is in Luxembourg. Ferrero SpA is a private company owned by the Ferrero family and has been described as the most reputable company in the world.