Embossed Nutella Jar Jar for spreadable cream by MrSmith Studio

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DESIGN DETAILS
DESIGN NAME:
Embossed Nutella Jar

PRIMARY FUNCTION:
Jar for spreadable cream

INSPIRATION:
The embossed Nutella jar has been designed to allow it to be reused for food preservation once the cream has been finished. We've designed a new format without losing the iconic shape of the Nutella jar and making it suitable for food preservation, with significant benefits in terms of ecological sustainability. On the front, a raised glass imprint shows the logo with the company’s traditional image.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The first ever Nutella jar designed and produced especially to be reused for food preservation. Thread has been designed to fit Bormioli Rocco's lids for food preservation and glass is resistant to pasteurisation's thermal shock.

OPERATION / FLOW / INTERACTION:
Once that Nutella is finished, people can simply reuse the same jar with metal caps, suitable for food preservation with pasteurisation process.

PROJECT DURATION AND LOCATION:
The project Started in early 2014 and finished at the end of the year. It has been sold starting from 2015.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Soda-Lime Glass blown with IS technology

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 110 Depth 94 Height 126 Weight 0,4Kg

TAGS:
Nutella, Jar, FoodPreservation, Ferrero, RoccoBormioli,

RESEARCH ABSTRACT:
The whole range of glass containers and lids for food preservation has been studied in order to find all the characteristics that this project should have. Together with Bormioli Rocco we've defined all specifications for the thread in order to use their metal lids.

CHALLENGE:
Redesign the iconic shape of Nutella jar in order to obtain a functional package, capable of holding out against a very strong life cycle.

ADDED DATE:
2017-01-11 11:05:33

TEAM MEMBERS (1) :
MrSmith Studio

IMAGE CREDITS:
MrSmith Studio

PATENTS/COPYRIGHTS:
As all Ferrero products, also this jar has been protected with a patent.

Visit the following page to learn more: http://www.mrsmith.it
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Ferrero

PROFILE:
-

NOMINATION DETAILS

Embossed Nutella Jar Jar For Spreadable Cream by Mrsmith Studio is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Embossed Nutella Jar Jar For Spreadable Cream by Mrsmith Studio is Winner in Packaging Design Category, 2016 - 2017.



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