Embossed Nutella Jar
Jar for spreadable cream
The embossed Nutella jar has been designed to allow it to be reused for food preservation once the cream has been finished. We've designed a new format without losing the iconic shape of the Nutella jar and making it suitable for food preservation, with significant benefits in terms of ecological sustainability. On the front, a raised glass imprint shows the logo with the company’s traditional image.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The first ever Nutella jar designed and produced especially to be reused for food preservation.
Thread has been designed to fit Bormioli Rocco's lids for food preservation and glass is resistant to pasteurisation's thermal shock.
OPERATION / FLOW / INTERACTION:
Once that Nutella is finished, people can simply reuse the same jar with metal caps, suitable for food preservation with pasteurisation process.
PROJECT DURATION AND LOCATION:
The project Started in early 2014 and finished at the end of the year.
It has been sold starting from 2015.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Soda-Lime Glass blown with IS technology
SPECIFICATIONS / TECHNICAL PROPERTIES:
Nutella, Jar, FoodPreservation, Ferrero, RoccoBormioli,
The whole range of glass containers and lids for food preservation has been studied in order to find all the characteristics that this project should have. Together with Bormioli Rocco we've defined all specifications for the thread in order to use their metal lids.
Redesign the iconic shape of Nutella jar in order to obtain a functional package, capable of holding out against a very strong life cycle.
TEAM MEMBERS (1) :
As all Ferrero products, also this jar has been protected with a patent.