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| DESIGN DETAILS |
DESIGN NAME:
Embossed Nutella Jar
PRIMARY FUNCTION:
Jar for spreadable cream
INSPIRATION:
The embossed Nutella jar has been designed to allow it to be reused for food preservation once the cream has been finished. We've designed a new format without losing the iconic shape of the Nutella jar and making it suitable for food preservation, with significant benefits in terms of ecological sustainability. On the front, a raised glass imprint shows the logo with the company’s traditional image.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The first ever Nutella jar designed and produced especially to be reused for food preservation.
Thread has been designed to fit Bormioli Rocco's lids for food preservation and glass is resistant to pasteurisation's thermal shock.
OPERATION / FLOW / INTERACTION:
Once that Nutella is finished, people can simply reuse the same jar with metal caps, suitable for food preservation with pasteurisation process.
PROJECT DURATION AND LOCATION:
The project Started in early 2014 and finished at the end of the year.
It has been sold starting from 2015.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Soda-Lime Glass blown with IS technology
SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 110
Depth 94
Height 126
Weight 0,4Kg
TAGS:
Nutella, Jar, FoodPreservation, Ferrero, RoccoBormioli,
RESEARCH ABSTRACT:
The whole range of glass containers and lids for food preservation has been studied in order to find all the characteristics that this project should have. Together with Bormioli Rocco we've defined all specifications for the thread in order to use their metal lids.
CHALLENGE:
Redesign the iconic shape of Nutella jar in order to obtain a functional package, capable of holding out against a very strong life cycle.
ADDED DATE:
2017-01-11 11:05:33
TEAM MEMBERS (1) :
MrSmith Studio
IMAGE CREDITS:
MrSmith Studio
PATENTS/COPYRIGHTS:
As all Ferrero products, also this jar has been protected with a patent.
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| Visit the following page to learn more: http://www.mrsmith.it |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Ferrero
PROFILE:
Ferrero is an Italian manufacturer of branded chocolate and confectionery products and it is the third biggest chocolate producer and confectionery company in the world. It was founded in 1946 in Alba, Piedmont, Italy, by Pietro Ferrero, a confectioner and small-time pastry maker who laid the groundwork for Nutella and famously added hazelnut to save money on chocolate. The company saw a period of tremendous growth and success under Pietro's son Michele Ferrero, who in turn handed over the daily operations to his sons. The Ferrero Group worldwide includes 38 trading companies, 18 factories, approximately 21,500 employees and produces around 365,000 tonnes of Nutella each year. Ferrero International SA's headquarters is in Luxembourg. Ferrero SpA is a private company owned by the Ferrero family and has been described as the most reputable company in the world.
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