Yizheng Stationery is a market leader in children erasers in China. This experience centre is meant to showcase their manufacturing prowess with innovative use of rubber as material, and their brand strength through a narrative of an emotional journey from childhood memories to adulthood growth. Showpiece pendant lights were made out of rubber and lighting installations that played with optical properties of rubber.

Lin Wei is a Singaporean designer based in Beijing, China. After a varied career crossing Branding, Advertising and Events industries, he started cross-disciplinary design studio United Design Practice, with a mission to solve problems using design, regardless of discipline, scale, or culture. At the crossroads of art/design, technology, and business, he consults for clients from the likes of Greenpeace, Pepsi, Mercedes, to State Owned Enterprises like OE Broadband, and for trending tech startups like Xiao Niu and CeCe. In his spare time, he writes stories, curates art exhibitions, and hatches crazy ideas that might still see the light of day.

United Design Practice (UDP) is an award winning multi-disciplinary design studio, with acclaimed works across branding, interior design, graphic design categories. Delivering projects unbound by design categories, UDP provide clients with innovative design solutions to business issues.