Kiwon Lee Yanolja Corporate Identity
Yanolja Corporate Identity is Silver Design Award winner in 2016 - 2017 Graphics, Illustration and Visual Communication Design Award Category.
Yanolja Corporate Identity

Yanolja is Seoul based no.1 travel information platform which means “Hey, Let’s play” in Korean language. The logotype is designed with san-serif font in order to express simple, practical impression. By using lower case letters it can deliver a playful and rhythmic image compared to applying bold upper case. The space between each letters is revised exquisitely to avoid optical illusion and it increased legibility even in small size of logotype. We carefully picked vivid and bright neon colors and used complementary combinations to deliver extremely fun and popping images.

Yanolja Corporate Identity
Kiwon Lee Yanolja
Kiwon Lee Corporate Identity
Kiwon Lee design
Kiwon Lee design
Kiwon Lee

Kiwon Lee is a Seoul-based designer. Recently He is leading the design department of Yanolja which is the No.1 travel information platform company in Korea. Since he joined in 2015, he has been strongly building up the whole visual identity of the company. He is interested in various types of design area from a tiny little graphic stuff to conceptual design including user experience. Kiwon hopes to get multi-cultural networks and design experiences as much as he can get.


Yanolja means “Hey, Let’s play” in korean. It is the largest accommodation information provider covering every type of accomodation in every region of Korea. Yanolja helps people enjoy various leisure activities by providing space-based on-demand service. Our main business is to provide accommodation information, reservation platform, budget hotel franchise and travel contents.