Yanolja Corporate Identity Corporate Identity by Kiwon Lee

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DESIGN DETAILS
DESIGN NAME:
Yanolja Corporate Identity

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Yanolja is Seoul based no.1 travel information platform which means “Hey, Let’s play” in Korean language. Yanolja provides not only the massive accommodation information and reservation system but trendy travel contents to make people enjoy more. It is our playful and active culture that we mainly focused on when creating the brand image.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The logotype is designed with san-serif font in order to express simple, practical impression. By using lower case letters it can deliver a playful and rhythmic image compared to applying bold upper case. The space between each letters is revised exquisitely to avoid optical illusion and it increased legibility even in small size of logotype. We picked vivid and bright neon colors and used complementary combinations to deliver extremely fun and popping images.

OPERATION / FLOW / INTERACTION:
It is highly recommended to use the selected neon colors since the color is the most important factor of this brand. Although the original shape of the logotype should not be changed arbitrarily, it can be diversified in various ways depending on the product and service.

PROJECT DURATION AND LOCATION:
3 months, Seoul, Korea

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Spot color printing on paper

SPECIFICATIONS / TECHNICAL PROPERTIES:
Letterhead 210mm x 297mm, Business Card 90 mm x 50 mm, DL Envelope 220mm x 100 mm, Flat bag 330mm x 245mm, Note 130mm x 210mm

TAGS:
Corporate Identity, Visual Identity, Logotype, Typography, Neon color, Branding

RESEARCH ABSTRACT:
-

CHALLENGE:
Creating a graphic motif that can be played in various ways was the most challenging part of this project. We thought of 2 pins and 1 line hidden in the logotype, which stands for 2 spots and route respectively. When connected to each other, it represents the whole travel experience that users could enjoy.

ADDED DATE:
2016-12-17 11:19:59

TEAM MEMBERS (1) :
Yanolja Design

IMAGE CREDITS:
Kiwon Lee

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Yanolja

PROFILE:
Yanolja means “Hey, Let’s play” in korean. It is the largest accommodation information provider covering every type of accomodation in every region of Korea. Yanolja helps people enjoy various leisure activities by providing space-based on-demand service. Our main business is to provide accommodation information, reservation platform, budget hotel franchise and travel contents.

NOMINATION DETAILS

Yanolja Corporate Identity Corporate Identity by Kiwon Lee is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Yanolja Corporate Identity Corporate Identity by Kiwon Lee is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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