The team saw an opportunity to elevate the brand from basic to life-style, focusing on its high-quality core ingredient Australian blueberries. Giving it a ‘real fruit’ feel but not in an overt way, the team wanted the brand’s quality to whisper rather than shout. This meant creating a new structural form with a clear organic influence and employing clever colour accents for the packaging. The packaging design, bespoke hand-lettered brand mark and insignia are subtle, understated and sophisticated all hallmarks of premium products in the skin care category.

Depot Principal Director Angela Spindler demonstrated an affinity for the unboxing experience from an early age. She kept all of her childhood toys in their original packaging to have a full brand moment every time she decided to play. During her 38 years in the design business, she has notched up almost 75,000 hours of design across four countries: England, Germany, New Zealand and Australia. She founded Depot in 2002, and her meticulous commitment to excellence has never wavered. On top of a busy schedule of client work, Angela has managed to gain a Master’s Degree in design from the College of Fine Art, Sydney. She has guest lectured at design schools both here in Australia and Germany, and was a packaging design moderator for Wintec, New Zealand. For the past 5 years, she has been a Jury Member for the A’Design Awards, Como Italy. In 2022, she was awarded Designer of the Year by the International Association of Designers.

Depot Creative is an award winning packaging design agency who believes in the power of design to create effective brands. We get brands noticed. We make choice simpler. We shape the way people interact, engage and experience products through innovative form and packaging design. When it comes to your brand we believe you have two choices; risk the unusual, or settle for the ordinary. From start ups to multinationals we’re always seeking to connect with those who share our philosophy that the biggest risk is no risk at all.