Inspired by ancient coins in China, the Silk Road, the combination of the square and the prototype of the good meaning, and with the international combination of visual expression techniques. This logo design is unique in that it is extremely simple lines and dot graphics, it has a unique visual recognition. It has an international visual graphics at the same time, also has Oriental elements, Oriental aesthetics in it.

Associate Professor in Visual Communication Design, Graphic Designer. Winner of the 2013 DAAD Artists Scholarship (from German Government), the only Chinese artist who was honored this scholarship by the DAAD evaluation committee from Bonn, Germany, in 2013. Delivered the theme lecture “China Says, Graphic - Visual Language” at the international symposium “Social Science and Culture Studies” organized by DAAD at Martin-Luther-Universitat Halle-Wittenberg, Germany, in May 2014. Visiting Researcher at Aalto University School of Arts, Design and Architecture, 2015 Visiting Scholar to Braunschweig University of Art, Germany, from 2013 to 2014; International Judge for the Visual Communication Design Category of the 2015 Italian A’ Design Award and Competition; member of The International Council of Graphic Design (ico-D); member of The Art Directors Club New York, USA (NY ADC); national Committee Member of the Packaging Design Association of China; organizer of the overseas issues for the AGDIE Asian International Graphic Design Exhibition – Invitational. Winner of the Italian A’ Design Award and Competition Golden Prize, Germany Red dot Concept Design Award, Los Angeles the International Design Awards (IDA) Golden Prize and Silver Prize, China International Advertising Festival Golden Prize, China Star Design Art Award Golden Prize, China Packaging Design Contest Golden Prize, and other international and Chinese design competitions.

Yang Chao design is a design team, we are mainly engaged in product brand image design, book design, web design, etc. Design director Yang Chao won many design awards. Winner of the 2013 DAAD Artists Scholarship (from German Government), the only Chinese artist who was honored this scholarship by the DAAD evaluation committee from Bonn, Germany, in 2013. Delivered the theme lecture “China Says, Graphic - Visual Language” at the international symposium “Social Science and Culture Studies” organized by DAAD at Martin-Luther-Universitat Halle-Wittenberg, Germany, in May 2014. Visiting Researcher at Aalto University School of Arts, Design and Architecture, 2015 Visiting Scholar to Braunschweig University of Art, Germany, from 2013 to 2014; International Judge for the Visual Communication Design Category of the 2015 Italian A’ Design Award and Competition; member of The International Council of Graphic Design (ico-D); member of The Art Directors Club New York, USA (NY ADC); national Committee Member of the Packaging Design Association of China; organizer of the overseas issues for the AGDIE Asian International Graphic Design Exhibition – Invitational. Winner of the Italian A’ Design Award and Competition Golden Prize, Germany Red dot Concept Design Award, Los Angeles the International Design Awards (IDA) Golden Prize and Silver Prize, China International Advertising Festival Golden Prize, China Star Design Art Award Golden Prize, China Packaging Design Contest Golden Prize, and other international and Chinese design competitions.