The unique design of LOOP is entirely function oriented, ensuring complete conversion of microwave energy to heat water in mere seconds. The edge-less curved shape of loop is designed to have easy propagation of microwaves. The shape also enables the product to be 60cm long, which is the minimum length required by the water to absorb the incoming microwave energy. LOOP can fit into any modern bathrooms and shower consoles, making it a must-have stylish product which need not be hidden like traditional geysers.

The Department of Industrial Design, now more than two decades old was started in 1992, offers a 2-year postgraduate program in Masters in Design. Open to Architects and Engineers, the primary aim of the programme is to foster a wholesome design experience through an interdisciplinary process of teaching and training. Theoretical, technological and managerial inputs, which are dealt with through various courses, seminars and workshops are all directed towards this central goal. The determination to take a professional design approach to the interpretation of culture and conversely to use design as a tool for cultural enrichment is the focal point of the programme. The programme maintains close links with the industry, both in order to keep in touch with the latest developments in industrial processes and to ensure that the course remains relevant and comprehensive.