This flexible identity system reflects the spirit of the brand archetype, the Explorer—somebody who lives life to the fullest by constantly experiencing new things and keeping those memories forever. Tera's brand visual system design centers around a new typeface, T1, and a colorful array of Life Event Icons depict significant moments or things in people's lives. The icon design is inspired by the youthful culture of emojis. Tera’s identity system visually communicates the key consumer benefit: choosing Tera means taking comfort in knowing that all of your data is safe and accessible, 24/7.

Cynda Media Lab is an award-winning transdisciplinary design studio. We specialize in branding, motion graphics, app/web design, and experience design. We believe design is creativity with purpose, and the best design solution is a result of research, exploration, and obsessive attention to details. At Cynda Media Lab, we ask “why,” explore “what if,” and always have the courage to try the “why not.”

Hope Bay Technologies, Inc. provides cloud-computing solutions to businesses and individuals worldwide. This includes front- and back-end software and hardware, storage, data center, power, and energy management applications, and other cloud services. HB Mobile Inc., founded in January 2016 as a division of Hope Bay Technologies, focuses solely on developing cloud storage solutions for mobile devices. HB Mobile’s first product, Tera, is a seamless cloud memory extension for smartphones running Android OS.