we created a new brand architecture for our client focusing on the priorities individuals consuming nuts in Turkey. our target was: Designs reflecting the quality products of the brand. Making difference compared to the competitors. Emphasizing the freshness and taste of the products. Other brands use different photos with different angles and light of the nut variations on their packages. First, our variations of 3 product lines has the same identical angle, light, sack, bowl etc. This leads the consumer to understand the difference much better and easier when the packages stand side-by-side on the shelf. We placed & replaced the nuts, or variated them manually on computer. The Top part of all the packages has the same identical pattern which created from our “Tazze” logos background leaves, which carries the keywords of natural, fresh and young and also helps all the products belong to the same brand no matter what kind or color.

Salih Kandemir - President and Creative Director of Twinsadhouse About Twinsadhouse: Twinsadhouse is an independent advertising and design agency based in Istanbul Turkey. With a staff experienced in creating brand identity and package design, the company serves for various customers from domestic and international industries. Its business include brand development and design, package design, corporate identity, POP design, illustration, printed media and ATL works.

Tazze was created as a new brand focusing on the priorities individuals consuming nuts in Turkey. Designs reflect the quality products of the brand and emphasizing the freshness and taste of the products and making difference compared to the competitors Turkish FMCG market.