The theme of one can is 'people', represented through images of farmers, along with the tattoo designs that delineate the local class structure. Another can has the theme of 'place', represented through images of Taitung's natural beauty, along with a classic headdress. The third can has the theme of 'fruit', as in 'fruits of labor', as represented by images of bountiful harvests and celebrations. Three cans features three aspects of local culture, woven together into a coherent story that bears witness to the cultural heritage of Taitung’s rice.

Chen Sieh He Rice Factory, located amongst the beautiful landscape of Taitung Province in Taiwan, is blessed with both a wonderful natural environment and advanced industrial equipment. Chen Sieh He has made a name for itself as one of Taiwan’s most important rice brands.