Welcome aboard to this spacecraft that brings different kinds of experience. In order to bring out the sentiment of space travel, marbles with sharp and clear black and white tones are applied at the ticket box lobby and reassembled futuristic cyber images; in addition with a series of grilles features and light troughs on ceiling, here comes the presence of being on board of a spaceship.
As one of the leading Chinese theater operators, in order to consolidate its industry leading advantage, the Company timely adjusted its business strategy. While maintaining its market shares in the first tier provinces and cities, the Company promotes more actively the construction of movie theaters in the second and third tier cities that have high domestic growth. The purpose is to expand its business expansion to more cities, broaden the business scope of the Company and reinforce the Group’s pipeline advantage. By the end of 2015, the number of movie theaters operated by SMI in China will increase to 200, owning over 1,400 screens. Apart from vigorously expanding its theater network coverage nationwide, the Group accelerates projection equipment and screens upgrade in all its theaters, increases the investments in 3D screens and IMAX screens, and complement with our symbolic QSC audio systems and Harkness screens, it provides audience with top-quality viewing services and ensure their high-quality visual enjoyment.