The aim was to solve the problems of having not enough cold beverage stocks in the markets. According to the researches, the sales of beverages increase when they are cold. The data shows that 84 percent of customers prefer cold beverages over warm beverages. The product cools beverage which recommended consumption tempreture is 4 to 6 Celcius by placing a new cooling system directly into regular market shelves in 6 hours. New design language form was created by disrupting common vertical layouts of coolers. By arranging the beverage stock horizontally, cooling in limited spaces was solved.

Gravity is a design and consultancy agency with a global reach; offering fresh, innovative and inspiring ideas which create value for their clients as a result of brand-driven strategies. As a design company, Gravity helps companies innovate through design, place their brands through consultancy, and increase their visibility through creativity. By focusing on lasting partnerships and therefore establishing a genuine relationship with their clients; Gravity professionally solves their clients’ problems both visually and verbally. Gravity offers a full service package including strategy, design, innovative engineering, consultancy, production (including delivery, logistics and installation) with a production facility of 15.000 m2 and 75 dedicated employees. Gravity extended its industrial design roots towards sectors such as: telecommunication, restaurants, gyms, hotels, retail stores, FMCG industries including food, non-alcoholic and alcoholic beverages, sporting goods etc. Their client portfolio includes both local and global clients with strategic partners.

Gravity is a design and consultancy agency with a global reach; offering fresh, innovative and inspiring ideas which create value for their clients as a result of brand-driven strategies. As a design company, Gravity helps companies innovate through design, place their brands through consultancy, and increase their visibility through creativity. By focusing on lasting partnerships and therefore establishing a genuine relationship with their clients; Gravity professionally solves their clients’ problems both visually and verbally. Gravity offers a full service package including strategy, design, innovative engineering, consultancy, production (including delivery, logistics and installation) with a production facility of 15.000 m2 and 75 dedicated employees. Gravity extended its industrial design roots towards sectors such as: telecommunication, restaurants, gyms, hotels, retail stores, FMCG industries including food, non-alcoholic and alcoholic beverages, sporting goods etc. Their client portfolio includes both local and global clients with strategic partners.