Gravity Cooler Shelf Cooler by Gravity Design Team

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DESIGN DETAILS
DESIGN NAME:
Gravity Cooler

PRIMARY FUNCTION:
Shelf Cooler

INSPIRATION:
Gravity Cooler is designed to satisfy the need of cold beverages in the market. According to the reasearch, the sales of beverages increase when they are cold. Considering the lack of space in the marketplace the design shaped itself and so came to life. The Cooler is able to fit into the reagular racks without any additional space required, while including certain number of stock and the opening shaped as the desired bottle. With the Gravity Cooler we do no longer need extra space and additional cooler areas.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Our design goal was to increase the visibility of the beverages to be sold in retail shelves by converting warm shelves to cold shelves horizontally we aimed to solve cooling process in limited spaces. The existing vertical coolers cools 200 beverages per day. However, they sell daily 20 botttles. This cause unnecessary energy consumption. With this starting point, we created new design language formed by disrupting common vertical layouts of coolers. By arranging the beverage stock horizontally we aimed to solve cooling process in limited spaces.

OPERATION / FLOW / INTERACTION:
Gravity Cooler aims to cool beverages whose recommended consumption tempterature is 4 to 6 Celcius by placing a new cooling system directly into regular market shelves. The Cooler holds a 24 bottle capacity and the access of bottle is placed in the front panel while the bottles are lined up. While pulling a bottle out of the cooler a new one steps automaticly into the front row. The coolers aesthetic and functional shape allows the customer access the product very easy as well as for the employees to restock the cooler with new bottles.

PROJECT DURATION AND LOCATION:
The project started in October 2013 in Istanbul and finished in January 2014.

FITS BEST INTO CATEGORY:
Digital and Electronic Devices Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Shelf Cooler is made of 0.8mm special covered PVC galvanized metal, in addition the 30mm polyurethane material is used as an isolation material. The 110gr refrigerant gas inside decreases the temperature of the bottle untill 4 to 6 Celcius. The Cooler contains inside and front panel LED lightning. To provide the easy access to bottles it has a pusher mechanism. The Shelf Cooler is operated with 225 watts system and includes 4 piece silicon to avoid slipping from the shelf.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Product Outside Dimensions, Width 680mm x Depth 480mm x Height 410 mm. Product Inside Dimensions, Width 620mm x Depth 275mm x Height 245 mm. Package Dimensions, Width 720mm x Depth 520mm x Height 300 mm. Gross Volume, 135 lt Net Volume, 40 lt. Power, 225W. Consumption, 95 per hour. Current, 0,80 A. Working Temperature, 6 Celcius to 8 Celcius. Thermostate Set Temperature, 4 Celcius to 6 Celcius.. Refrigerant Gas, R134 a. It has inside pusher shelf system and led lighting. 4 piece silicon are placed to the foot.

TAGS:
innovation, cooler, shelf, technology, design, beverage

RESEARCH ABSTRACT:
A research about beverage choise of consumer is conducted conceptually during the design process of the project. Statistics show that 84 percent of customers prefer cold beverages over warm beverages. It is the most important factor of the buying decision. Many companies who produce beverages are in need to increase the offer of cold stocks in the market, but suffer from insufficient space and high energy loss while using big coolers. Gravity is designed with inspiration of transforming warm shelves into cold stocks.

CHALLENGE:
Our aim was to solve the problems of having not enough cold beverage stocks in the marketplace. The goal is to create a product that both the customer and the beverage manufacturer would like to see. Since the customers needs of having enough cold beverages is not full-tilt and the customer rather chooses to go to the cooler section we placed the Gravity Cooler directly into the shelf itself. That brings the design to an innovative, modern, effective and energy saving level.

ADDED DATE:
2016-06-21 12:35:48

TEAM MEMBERS (5) :
Talat Semih Önal, Gözde Yener, İrem Arı, Fatih Aslantaş and Su Lokum

IMAGE CREDITS:
Talat Semih Önal
Gözde Yener
İrem Arı
Fatih Aslantaş
Su Lokum

PATENTS/COPYRIGHTS:
Patented. Patent No: 2014/03104

Visit the following page to learn more: http://bit.ly/28Zvi3j
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Gravity Design and Consultancy

PROFILE:
Gravity is a design and consultancy agency with a global reach; offering fresh, innovative and inspiring ideas which create value for their clients as a result of brand-driven strategies. As a design company, Gravity helps companies innovate through design, place their brands through consultancy, and increase their visibility through creativity. By focusing on lasting partnerships and therefore establishing a genuine relationship with their clients; Gravity professionally solves their clients’ problems both visually and verbally. Gravity offers a full service package including strategy, design, innovative engineering, consultancy, production (including delivery, logistics and installation) with a production facility of 15.000 m2 and 75 dedicated employees. Gravity extended its industrial design roots towards sectors such as: telecommunication, restaurants, gyms, hotels, retail stores, FMCG industries including food, non-alcoholic and alcoholic beverages, sporting goods etc. Their client portfolio includes both local and global clients with strategic partners.

NOMINATION DETAILS

Gravity Cooler Shelf Cooler by Gravity Design Team is a Nominee in Digital and Electronic Devices Design Category.

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AWARD DETAILS

Gravity Cooler Shelf Cooler by Gravity Design Team is Winner in Digital and Electronic Devices Design Category, 2016 - 2017.



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