Tridimage Cusqueña Packaging Design
Cusqueña Packaging Design is Silver Design Award winner in 2015 - 2016 Packaging Design Award Category.
Cusqueña Packaging Design

Being the most important beer of Peru, Cusqueña wanted to embody their national ADN on their brand and packaging design. The challenge consisted on a thoughtful redesign to express the local Inca identity on every inch of the package. Thus, the logo badge was personalized with a slight detail to resemble the 12 angles stone, a famous piece of the Machu Pichu architecture.

Cusqueña Packaging Design
Tridimage Cusqueña
Tridimage Packaging Design
Tridimage design
Tridimage design

Guillermo Dufranc Graphic Design Coordinator at Tridimage Twitter: @guilledufranc Linkedin: Guillermo works as Project Manager at the leading award-winning Structural & Graphic Package Design agency Tridimage, bringing expertise, inspiration and creative leadership, enhancing the design team with challenging ideas. He has been working in packaging design since 2004 helping brands to create meaning though packaging design. WRITER He writes articles about packaging design which are published in international magazines and design blogs. He has also published several ebooks. SPEAKER He is an international speaker who provides conferences and workshops related to Packaging Design and Design Thinking in companies, universities and exhibitions in many countries. DESIGN JURY He has been invited as jury member for several packaging design competitions as FoodBev Awards (UK), A'Design Awards (Italy) and Vertex Awards (USA).


On October 1, 1908, a group of entrepreneurs led by Ernesto Günther founded the Cervecera Alemana (“German Brewery”) in the city of Cusco. A year later, the newfound brewery was bottling its cerveza premium del Perú (premium Peruvian beer). In 1939, the brewery changed its name to Compañía Cervecera del Sur (Cervesur), increased production, and expanded its distribution throughout southern Peru. By 1995, Cusqueña had established itself as the most popular beer in Peru.