The inspiration came from the remarkable Inca architecture widely known for its fine masonry, which features precisely cut and shaped stones closely fitted without mortar.
Its particular polygonal shapes of the well-known 12 angles stone in Cusco, is referenced in the brand badge, making it personal and unique, while it is depicted on the bottle structure.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Cusqueña is a super-premium lager from Cusco, the seat of the Inca empire. Brewed since 1911. It uses only the finest natural ingredients, including pure mountain water from a source at 18,000 feet in the Peruvian Andes.
Cusqueña had the chance to embody their national DNA on their brand and packaging design. The challenge consisted on a thoughtful redesign to express the local Inca identity on every inch of the package.
The label graphics depict the remarkable Machu Picchu skyline as its origin credentials.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Metallic Coated Paper plus Glass Bottle. The stone texture on the beer can has a tridimensional gloss spot that resembles the natural feeling of touching a stone.
SPECIFICATIONS / TECHNICAL PROPERTIES:
packaging design, structural design, graphic design, cusqueña, tridimage, structural & graphic design, beer
TEAM MEMBERS (1) :
tridimage design team