Harmony is a hydroponic growing system, designed to grow a variety of fruits, vegetables, flowers, & herbs. Our goal was to create an easy-to-use, low cost product that will be accessible for a wide variety of users. It is designed and manufactured as a one piece product, this simplifies the assembly of the product and enables a DIY approach. Furthermore, a one piece product without connectors and joints, prevents leaking and dirt. Harmony saves up to 90% of the land and 80% of water. It makes possible growing and eating healthier foods even with an urban lifestyle with no available garden.

Ela Liberman Pincu, born and raised in Jerusalem, holds a Bachelor degree of Design and a Master degree of Industrial design for medical purposes (Graduated with honors). The beginning of her professional experience included work for different companies and after a few years, in 2008, Ela established her own studio- Liberela design & development. The studio is located in Sitria, a rural and peaceful village, overlooking olive trees and horse stables. During the years Ela has led numerous projects for leading firms in Israel, USA and England in a variety of fields; medical devices, Hi Tech products, consumer and packaging. Her studio offers a wide range of design services; detailed research, initial concept design, illustration, Plastic engineering and manufacturing. End-to-end design and development solutions.

Vertico was established by two Israeli entrepreneurs, combining their two skills: gardening and marketing. Vertico is developing, producing, and marketing Harmony, the vertical flowerbed. Harmony , is a hydroponic growing system, designed to grow a variety of :Fruits, vegetables, flowers, spices & herbs.